Over the next few months entrepreneurs, entrepreneurial organisations, investors, innovative business models, technologies, influential commentary, events and ideas representing key moments during the past 10 years [spanning the period of Silicon Valley Comes to Oxford's existence] shall be discussed, dissected and explored…
Procrastination ensured that I am only now recording my thoughts about ”The Cult of the Amateur: how today’s internet is killing our culture” but better late than never and coincidentally topical given one of the themes for this year’s ‘Silicon Valley Comes to Oxford’ – Schumpeter’s Creative Destruction. ‘Cult of the Amateur’ is a punchy 2007 book by journalistic commentator, Andrew Keen; it essentially represented the first bucket of cold water enthusiastically poured over the euphoria which once engulfed the world of on line social media and social networking (the recession represented the second bucket of ice cold water!)
The book was a welcome antidote to the fevered hype surrounding the very Silicon Valley invention – user generated content, it challenged the democratisation of the on line media platforms which had spurred the crowds to storm the palace gates. It criticized the unwashed masses – the ‘amateur’ musicians, journalists, literary authors and film makers, globally broadcasting their work using web technologies (to swamp the internet.)
‘…when ignorance meets egoism meets bad taste meets mob rule?’
Also explored is the web’s creative destruction of the advertising models supporting newspapers and magazines; lamenting the deceleration of the newspaper industry, Keen blames Craigslist and quotes Adam Smith. Regarding, the digital piracy-led annihilation of the music industry, Keen’s polemic or rant (depending on your perspective…) means that he forgets the giant steps of the 20th century’s music industry - the cultural revolutions of jazz, blues, soul, rock, heavy metal, punk, hip hop, house, techno - genres which challenged the middle-of-the-road anti-innovation record label bosses:
‘Say good-bye to today’s experts and cultural gatekeepers – our reporters, news anchors, editors, music companies, and Hollywood movie studios.’
Andrew rightly criticizes the unadulterated praise heaped on the ‘wisdom of crowds’ concept famously epitomised by Wikipedia, and in a later 2008 discussion at the Oxford Internet Institute he interestingly suggests that universities act as gatekeepers for on line encyclopaedic resources.
You are probably wondering about the relevance of this 2007 book in 2010 and here goes:
- Today, the AOL acquired-Bebo once the healthy posterchild of the UK web 2.0 landscape, optimistically purchased for $850M/£550 with post tax profits of £2.6M, is now due for a sell-off or closure after startling yoy financial losses of £1M and declines in traffic
- The News International acquired-Myspace is struggling against the tide. Its original CEO and founder duo are no longer with Myspace and the subsequently appointed CEO has moved on…meanwhile another Rupert Murdoch-owned media vehicle, Timesonline.com announced the introduction of paywalls for June 2010.
- Friends Reunited was subsequently sold for £25M after being purchased for £175M
- And Facebook is regularly embroiled in news stories around societal breakdown and crime
The good news is that the professional social network, LinkedIn is doing better than ever in the face of a job market downturn
The bad news is the overall absence of innovative and commercially workable business models beyond subscription paywalls for on line social media and social networks.
And, the newspaper and music industries are still in a state of flux – cheering thoughts.