April 16th, 2010
Posted by Barbara
Under: Barbara, Silicon Valley
Tags: Apple, Citizen Journalism, corporate blogs, Facebook, Google, Innovation, internet, journalism, New Media, Newspapers, PR, social media, Technology, Traditional Media, Twitter, Web 2.0
Blogs, Twitter feeds and even Facebook pages are increasingly featuring in the arsenal of PR strategies employed by large corporations and public institutions. This is not an idle choice: corporate blogs at both Google and Apple have at times, been the locus of intense media attention at times when new products have been announced or [...]
September 15th, 2009
Posted by Barbara
Under: Authors, Barbara, Social Media Conference
Tags: Blogs, Citizen Journalism, Congress, constituents, democracy, Election Campaigns, Facebook, Grassroot Supporters, Huffington Post, Innovation, Intellectual Property, internet, MPs, politics, social media, Technology, Traditional Media, Twitter, US presidential campaign, Web 2.0, wikis
The outcome of political careers and even campaigns is increasingly dependent on the successful mastery of new communication tools including social media. Many MPs and members of Congress are embracing the use of social networking tools to keep in touch with their constituents, whilst Facebook, YouTube and even Twitter have potentially changed the nature of [...]
